What do you get when you combine an entrepreneurial spirit with the responsibilities of motherhood? The answer is mom entrepreneurs. The number of mom owned businesses has been a steadily growing trend in the U.S. The title mompreneur is the popular coined term used to identify the brave and innovative multi-taskers who have taken on the risks associated with having their own business while managing their families.
Modern Moms Create Their Own Legacy
While most of us are familiar with the tireless demands of parenthood, Knowing how much time and effort must be put into the start-up and running of a business makes the idea of combing the two, and being successful, somewhat farfetched. However, the overall success of mompreneurs proves that it is not unrealistic, but a rather good idea.Despite how well an entrepreneur mom’s company may be doing, its continued growth and success is largely dependent on one thing, how well it is promoted. Finding additional time and funding for advertising can be difficult depending on what phase the business is in. The question then becomes, how does the mompreneur increase the visibility of her business without taking time or money away from her family or other tasks associated with her businesses’ goods and services? The answer to this question is custom products.
The Customized Way of Taking Care of Business
Among other great mompreneur ideas, is using customized products to spread the word about the company. Business mom’s can easily incorporate with their company logo in the custom product design along with its name, web address and contact information. As a matter of fact, there are five products in particular that will help active business women promote and drive their companies.
Coins, Bottle Openers, Pins and More
Custom challenge coins, lapel pins, bottle openers and key chains are among the highly valued metal products most businesses use while embroidered patches, as a fabric item, add fun and flair to recreational business pursuits.
Though challenge coins are rooted in military history, more frequently they are being used by civilians and businesses as marketing and give away items. One aspect that makes custom coins ideal for this purpose is because of their limitless design potential. A challenge coin can be designed using one or both sides, in any shape and size as well as color or theme.
We all have had experiences in which we purchase a beverage but were unable to open it for lack of the right tool. Business moms can take advantage of this opportunity with custom bottle openers. Usually fashioned from challenge coins, customized bottle openers offer a logical, convenient and creative solution to a common occurrence while keeping company data at customers’ finger tips.
Just like coins and bottle openers, the design possibilities of custom lapel pins are endless. They are popular among most companies because of their versatility and practicality. Once customized to suit the business’ needs, pins can be used in several ways. To establish a company standard among volunteers and employees, lapel pins can be worn as part of a uniform. Companies in both the product and service industries use custom pins to say “Thank you” and as a giveaway time with purchases. With customers being able to wear lapel pins makes’ business information easy to find.
Through the presentation of a common household item, a key chain offers growing businesses a way of staying fresh in customers’ memories. Of all the things one could forget to take with them when leaving the house, keys are seldom one of them. Providing personalized business key chains reduces the likelihood of customer’s losing company information.
Mompreneur Work Hard So Kids Play Hard
Mompreneur by day, baseball, football, basketball or soccer mom by the night is the slogan for many mothers with their own businesses. Custom embroidered patches present lighter and more entertaining take on customize product offerings. Children’s sports activities present the perfect reason and forum for customizing patches for your firm. If mom’s business is one of the team’s biggest sponsors, embroidered patches can not only include the team’s name and logo, but also the company name and web address. Affixing these fun promotional patches to team jackets and sport bags will help promote teams and the business simultaneously
With the demanding but rewarding responsibilities of being a business mom come unlimited opportunities for growth both personally and professionally. Being a mompreneur implies not only willingness to takes risks but also the bravery to face challenges and time constraints. Not having a roomy schedule or budget does not mean entrepreneur moms have to miss out advertising opportunities, especially when using customized promotional products requires little time and investment. Creating custom challenge coins, bottle openers, lapel pins, key chains or embroidered patches will help busy business women their effortlessly and uniquely market companies and keep money in the bank, making them yet another one of ideal mompreneur ideas.